“Everyday I have the privilege to work with smart, dedicated, passionate trailblazers who are building new solutions to current problems. Being part of the team that helps innovators grow their businesses never gets old. I love the challenge of understanding new markets, new industries, new technologies – and then figuring out – how do we position these optimally to drive choice and adoption.”
As founder and principal of Kollectively with over 20 years of leadership and marketing experience, Katrina Carroll-Foster is the driving force behind dozens of brands’ brand, marketing and business strategies. She excels in blending traditional business disciplines with lean start-up resourcefulness. Katrina has an uncanny ability to assess a person, a company, or a culture and quickly define an authentic brand essence that delivers results. Katrina has a passion for strategy, a love of big thinking, and an eye for detail. Katrina has worked with the founders and leadership teams of over 30 startups, early-growth companies, and technology associations to develop results-driven business, brand and marketing strategies.
An entrepreneur at heart, Katrina also co-founded and raised capital for a subscription commerce startup, Hoseanna, one of the earliest of its kind. Katrina is currently a Subject Matter Expert (SME) for Wavefront (Canada’s Centre of Excellence for Commercialization and Research in wireless) and previously for the BC Tech Association. In her role with these two organizations she has co-created and co-delivers a seminar series and offers one-on-one consulting with leaders of growth stage companies.
Katrina champions small business and newly minted entrepreneurs as a mentor, advisor, and speaker for organizations like Futurpreneur and the Forum for Women Entrepreneurs. In 2007 she co-founded YES! Vancouver (Young Executives of Success), a pioneering organization that offers mentorship and networking to young professional women, as well as raising vital funds to support Dress for Success Vancouver. She sits on the board of directors of the Make a Wish Foundation and recently, Katrina helped launch The Raise Collective with 4 other founders to help change the ratio of women in early-stage investing.
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