KOLLECTIVELY | Brand, Business and Marketing Strategy
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Whatever the stage of your business,
you want to grow, expand, reach for the stars.
You want your story to cut through the
clutter, and drive your bottom line.
We can help get you there.

Kollectively is a network of senior-level brand and marketing professionals with more than 20 years of experience energizing start-ups to large corporations. We run lean, we operate agile and we deliver excellence – just like the clients we serve.

Our clients are market leaders and boundary-pushing innovators. They expect to access high-level strategic thinking and that’s what we offer, no compromises. We build your brand by asking the right questions and creating the roadmap to get you there.

ABOUT KOLLECTIVELY

New or mature, your business needs to get noticed –
whether by consumers, corporations or investors.

With smart questions and the right research, a plan to get your business moving doesn’t have to take months. Our business model keeps us nimble and honest and allows us to bend and sway with the evolving needs of your market to deliver results that matter.

We find out what makes you unique – and how you can market that value to your customers. Are you in the launch phase? Are you crossing the chasm into market acceptance? Are you an innovator? How do you position a product that no one has heard of yet? Why does your brand matter?

At Kollectively, our goal is to truly understand – holistically – what your business objectives are, where you’re positioned in the market, and where you want to grow.

OUR SOLUTIONS

Here’s how we can help you.
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BUILD SOUND STRATEGY

We help unlock big ideas to better solve your business needs. We’ll find the answers and build your plan on thoughtful foundations. Kollectively does the critical strategic thinking right up front so you can make better decisions about moving forward.

    • Qualitative research, including internal/external stakeholder interviews
    • Quantitative Market Surveys
    • Competitive Analysis
    • Key Findings Reports 

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DEFINE YOUR BRAND

Start-up or established corporation, we help you move from business strategy to ‘take notice’ brand visibility across all channels.

      • Brand Strategy (Value Proposition)
      • Brand Positioning
      • Naming Strategy
      • Market Positioning
      • Target Audiences and Persona creation 
      • Key Messaging Development by Audience 
      • Visual Identity + Logowork

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DEVELOP and ACTIVATE the Strategy

A strategy is only as good as its execution. We build resource-respectful, high-impact marketing and communication plans that fit the stage and phase of any business.

      • Marketing Strategy (Acquisition through Activation, Retention and Referral)
      • Communication Plans
      • Investor Pitch Development
      • Resource Allocation Plans
      • Website buildout 
      • Talent hiring and training 
      • SEO/SEM 

OUR KOLLECTIVE

Our Kollective builds an expert team right-sized for your business. You only pay for the laser-focused expertise you need. You aren’t paying extra for fancy corner offices.

We bring together senior strategists with tremendous experience across industries and agencies. We’ve guided big brand visioning, corporate transformations and start-up adventures. We’ve launched our own entrepreneurial ventures. We know what it takes to get businesses noticed.

Our senior-level strategy and brand experts are always available to you, no matter what the size of your project. And we have an extensive, trusted network of superstar content marketers, designers, developers and digital and social experts who make Kollectively clients their priority.

As founder and principal of Kollectively, Katrina Carroll-Foster excels in blending traditional business disciplines with lean start-up resourcefulness. With twenty years of leadership experience, Katrina has a passion for strategy, a love of big thinking and an eye for detail. Katrina has worked with the founders and leadership teams of over 30 startups, early-growth companies, and technology associations to develop results-driven business, brand and marketing strategies. An entrepreneur at heart, Katrina also co-founded, raised capital for, and sold an e-commerce startup. Katrina is currently a Subject Matter Expert (SME) for both Wavefront (Canada’s Centre of Excellence for Commercialization and Research in wireless) and the BC Tech Association. In her role with these two organizations she has co-created and co-delivers a seminar series and one-on-one consulting with leaders of growth stage companies.

 

Katrina champions small business and newly-minted entrepreneurs as a mentor, advisor and speaker for organizations like Futurpreneur, the Forum for Women Entrepreneurs and The Next Big Thing. In 2007 she co-founded YES! Vancouver (Young Executives of Success), a pioneering organization that offers mentorship and networking to young professional women, as well as raising vital funds to support Dress for Success Vancouver. She sits on the board of directors of Make a Wish Foundation. Recently, Katrina helped launch The Raise Collective with 4 other founders to help change the ratio of women in early-stage investing.

 

katrina@kollectively.ca

A strategic thinker with extensive experience in senior marketing roles, Tiffany Chester brings unique insight into how to develop lean and effective data-driven marketing. Over her 20-year career, Tiffany has had responsibility for marketing, strategic planning, and business development within the highly competitive technology sector, bringing companies from product concept through market penetration and growth.

 

Tiffany is currently VP Marketing at Dynamic Leap, and a marketing SME (Subject Matter Expert) for both Wavefront (Canada’s Centre of Excellence for Commercialization and Research in wireless) and the BC Tech Association. In her role with these two organizations she has co-created and co-delivers a seminar series and one-on-one consulting with leaders of growth stage companies. Her full profile can be viewed here.

Julie Selby specializes in working with large and small companies using proven techniques to uncover the company’s DNA, how to simplify their vision and message so everyone understands, but most importantly using the story to help grow their business. A strong strategist, communicator, facilitator and leader Julie combines big business understanding with entrepreneurial experience to identify key business issues, develop brand strategies that inspire, build teams that are driven to succeed and ensure the strategy gets off the shelf and into the world. Ideally suited to companies that are changing the world for the better, are looking to take their business to the next level, and, of course… embrace questions.


julie@kollectively.ca

Tracey Solomon has spent the last fifteen years providing strategic consulting services to companies in a wide range of industries, including financial services, healthcare, telecommunications, entertainment, manufacturing and government.

 

Since cutting her consulting teeth at Accenture (then, Andersen Consulting), Tracey has remained passionate about the power of companies to tell stories through their products and services, with the goal of building strong brands. She has taken the best practices she learned while working with companies including GE Capital, Lucent Technologies, and Pfizer, and applied them to help companies small and large build stronger brands.


tracey@kollectively.ca

KOLLECTIVELY PARTNERS

Part of creating the right (sized) team for our clients is the ability to quickly pull together a group of trusted experts to collaborate on each project. We are proud of the external team we work with, from Creative, to PR, to Digital and beyond. Each of their talents contribute to our clients’ success. Our featured partners include:

WHO WE’VE WORKED WITH

KOLLECTIVELY BRINGS AN INSATIABLE CURIOSITY TO EACH PROJECT BECAUSE WE KNOW THAT EVERY BUSINESS HAS A FASCINATING STORY TO TELL.

Our strategists have worked with market leaders and innovators in technology such as cloud-based computing, biotech and pharmacare, and in industries all the way from banking, chocolate and hospitality.

Entrepreneurial, driven towards excellence, and seeking change. Though the businesses our kollective have worked with may seem divergent, they all share these critical traits. They’ve inspired and challenged each of us to translate big ideas into market-ready, get-noticed solutions.

FundRazr
Brand Strategy / Key Findings Reports / Key Messaging Development / Marketing Strategy / Qualitative Research
Fund-Razr
BC Innovation Council
Logowork / Naming Strategy / Qualitative Research / Quantitative Market Surveys
BCIC
ScoopMAE
Brand Development / investor Readiness / Key Messaging / Market Positioning
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CareCru
Brand Development / Key Messaging / Logowork / Marketing Strategy
CareCruLogo
Powersim
Digital Strategy / Hiring / Key Messaging Development / Marketing Strategy / Stakeholder Interviews
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BC Tech
Brand Strategy / Key Findings Reports / Key Messaging Development / Marketing Strategy / Qualitative Research
bctech-formated
Telemetry TV
Business Case Development
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Sponsifi
Brand Positioning / Investor Pitch Development / Logowork / Market Positioning / Naming Strategy / Qualitative Research
sponsify
Powersim Inc.
Brand Strategy / Digital Strategy / Key Findings Reports / Key Messaging Development / Marketing Strategy / Qualitative Research / Quantitative Market Surveys / Talent hiring and training / Website Buildout
PSIM
Hedgehog Technologies
Brand Strategy / Key Findings Reports / Key Messaging Development / Marketing Strategy / Website Buildout
hedgehog
Colony Networks
Brand Positioning / Brand Strategy / Key Messaging Development / Qualitative Research
Colony
Biosign
Brand Positioning / Brand Strategy / Key Findings Reports / Key Messaging Development / Market Positioning / Qualitative Research / Quantitative Market Surveys
Biosign
Semios
Brand Strategy / Competitive Analysis / Market Positioning / Marketing Strategy / Naming Strategy / Qualitative Research
semios
Wavefront Wireless
Brand Positioning / Brand Strategy / Communication Plans / Key Findings Reports / Key Messaging Development / Qualitative Research
wavefront
Vitality Link
Brand Strategy / Communication Plans / Key Messaging Development / Marketing Strategy
vitality
Hoseanna
Brand Strategy / Competitive Analysis / Digital Strategy / Investor Pitch Development / Key Messaging Development / Logowork / Marketing Strategy / Naming Strategy / Visual Identity / Website Buildout
hoseanna
Forum for Women Entrepreneurs
Communication Plans / Digital Strategy / Key Messaging Development / Website Buildout
FWE
Gastown Business Improvement Association
Brand Strategy / Communication Plans / Digital Strategy / Key Messaging Development / Marketing Strategy
Gastown
Chill Winston
Communication Plans / Digital Strategy / Key Messaging Development
Chill-Winston
Rick Hansen Foundation
Communication Plans / Digital Strategy / Key Messaging Development
Rick-Hansen-Foundation
Seventh Generation
Digital Strategy
seventh-generation
6S Marketing
Digital Strategy
6S-marketing
Fluid Creative
Digital Strategy
fluid
Opus Vancouver
Brand Strategy / Communication Plans / Logowork / Marketing Strategy / Talent hiring and training
opus-vancouver
DreamBank
Brand Positioning / Brand Strategy / Communication Plans / Key Messaging Development / Marketing Strategy
Dream-Bank
Pacific Training Institute
Brand Positioning / Brand Strategy / Communication Plans
pacific
Brockmann’s
Brand Positioning / Brand Strategy / Market Positioning / Naming Strategy
Brockmanns
Frontier Group
Brand Positioning
frontier-group

CONTACT US

We’d love to hear from you! Here’s our contact info.

Email: info@kollectively.ca | Phone: +1.604.202.1077 | Vancouver, BC

Kollectively Business Strategy Inc. All rights reserved 2015.